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Sales Training Articles
Dr. Mike Petersen
Apr 3, 20232 min read
Customer Service that Worked
A few weeks ago I was asked to speak at a conference to a group of retailers who wanted to learn about improving their Customer...
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Dr. Mike Petersen
Apr 3, 20231 min read
Become a Product Knowledge Expert
Have you ever gone to a store in hopes of getting help with a complex purchase? If so, you are like the other 100% of people on this...
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Dr. Mike Petersen
Mar 2, 20232 min read
How Many Sales Do You Lose Each Month?
Recently I had a phone conversation with a furniture store manager. He told me that he had 4 salespeople at his location. I asked if...
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Dr. Mike Petersen
Feb 11, 20232 min read
Talk About the Product – Not the Price
As we all feel the sluggish industry growth (only about 1.8% in the first quarter when compared to 2018) I am reminded of the need to...
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Dr. Mike Petersen
Jan 2, 20232 min read
Stop Saying "I Don't Know"
A few months ago my wife and I were doing some grocery shopping. We were looking for Quinoa and couldn’t find it anywhere. Quinoa isn’t...
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Dr. Mike Petersen
Nov 29, 20202 min read
Recognize Buying Signals - Save the Sale
The more I talk with furniture retailers across the United States, the more I realize there is a universal reason salespeople don’t close...
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